Chris Pritchard
Dealer PrincipalAs Dealer Principal at Adams Morey Ltd., I oversee the operations of 7 DAF truck sales and service dealerships, 1 Fiat LCV sales location, 2 Stellantis service centers (Peugeot, Vauxhall, Citroën, Fiat), and 3 dedicated TRP parts stores across the South of England.
With a strong focus on customer-first strategies, I lead a team of talented professionals to deliver exceptional service, drive commercial performance, and continuously improve operational efficiency. I am passionate about creating a culture of trust, empowerment, and open communication, enabling my teams to thrive and reach their full potential.
My leadership style is grounded in empathy, collaboration, and a commitment to continuous improvement, ensuring that every decision and strategy contributes to long-term success.
About North West Trucks
With a history dating back to 1899, North West Trucks is one of the oldest DAF Dealers in the UK and has four dealerships strategically located across the North West of England. North West Trucks became part of the Greenhous Group in 2021, joining one of the largest automotive groups in the UK.
North West Trucks are owned by Greenhous Group. For more information see www.greenhous.co.uk
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